Background
As the Director of Loyalty and Retention Programs at TELUS, Bruce is a key member of the team that has delivered the best client loyalty rate in the North American mobile phone industry. Bruce develops programs and strategies that address clients’ needs and build loyalty within the TELUS client base. At Connect Strategy, Bruce leverages his skill as an analytical marketer to develop strategic community-based initiatives that support corporate reputation and build consumer and stakeholder loyalty.

Prior to working in telecommunications, Bruce worked with Canadian Airlines and in government. He holds an Economics degree from Carleton University and a Master of Business Administration degree from the University of Calgary.

Expertise
Customer Relationship Marketing
Loyalty Marketing