Background
Jennifer provides the Connect Strategy Group with a deep understanding of how brands build both corporate and non-profit businesses.  Jennifer has experience in a diverse range of sectors including technology, hospitality, packaged goods, professional services and the arts with organizations ranging from SC Johnson and TELUS to the Calgary Philharmonic Orchestra.  Jennifer advises clients on how to build their brand and corporate reputation into a clear competitive advantage in the communities in which they do business. Jennifer holds a Master of Business Administration from the University of Western Ontario and has taught at the Haskayne School of Business at the University of Calgary.

Expertise
Brand Strategy
Corporate Reputation
Market Research and Analysis