Background

As the Manager of Corporate Partner Service and Activation with Maple Leaf Sports & Entertainment, Seamus has a passion for the business of sponsorship. Over the past decade, Seamus has worked with leading event marketing agencies to build an expertise in developing and executing strategic sponsorship plans for both corporate and nonprofit clients including Esso, Hbc, Sun-Rype Products Ltd., Royal Agricultural Winter Fair, Squash Canada and Rugby Canada. Seamus specializes in evaluating and auditing sponsorship and community investment initiatives. He continues to build his expertise by attending and presenting at leading industry conferences across North America, including: IEG, The Business of Sponsorship Forum, SMCC, Western Sponsorship Congress and Selling Sponsorships -- Strategies for Success Canadian Summit. Seamus holds a Bachelor of Commerce degree from Memorial University of Newfoundland and is a graduate of the Sport & Event marketing program at George Brown College and the University of Kentucky’s Professional Sports Marketing certification program.

Expertise
Community Investment and Sponsorship Strategy
Community Investment and Sponsorship Valuation
Event Management