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 Country singer Carolyn Dawn Johnson named honorary spokesperson of annual Dairy Queen(R) Miracle Treat Day

BURLINGTON, ON, Aug. 7 /CNW/ - When is a mass of summer blizzard activity

throughout Canada and the United States a good forecast? On Thursday,

August 9, because it's not about the weather; it's about helping kids in need.

That's the day Dairy Queen(R) will host the 2nd-annual North American "Miracle

Treat Day" to benefit Children's Miracle Network. Miracle Treat Day began as a

Canadian initiative to raise funds five years ago and was so successful that

the concept was adopted by Dairy Queen locations across the US.

    During Miracle Treat Day, participating Dairy Queen and DQ Grill &

Chill(R) locations will donate proceeds from every Blizzard(R) sold to

Children's Miracle Network, a non-profit organization dedicated to saving and

improving the lives of children by raising funds for 14 Canadian children's

hospitals, and a total of 170 children's hospitals across North America.

    Carolyn Dawn Johnson, a national goodwill ambassador for Children's

Miracle Network, is this year's honorary spokesperson for Dairy Queen's

Miracle Treat Day. Johnson, a popular country pop singer, was raised in

Deadwood, Alberta. She has worked with the Children's Miracle Network since

2003. Johnson will be part of this year's Country Music Association Awards in

September, where she won last year's Female Artist of the Year Award.

    "Miracle Treat Day is about raising funds for children's hospitals across

Canada," said Johnson. "If you want to do something for your local children's

hospitals, buying a Blizzard on August 9th is an easy and delicious way to

make an impact."

    Dairy Queen has been a supporter of Children's Miracle Network since

1984, raising more than $65 million during that time.

    "Carolyn's songs and voice have been inspiring her fans for years," said

Jean Champagne, COO for International Dairy Queen. "We are proud to have her

as our honorary spokesperson. Canada raised $1.5 million through last year's

Miracle Treat Day and Carolyn's here to help us beat that amount this year."

    Instead of snow-filled blizzards, Dairy Queen will serve up a variety of

Blizzard Flavour Treats during Miracle Treat Day including the August Blizzard

of the Month, Oreo(R). The Oreo Blizzard debuted in late 1985, the Blizzard's

inaugural year, and to this day remains the most popular flavor.

    For more information about Dairy Queen or to find a location, visit

www.dairyqueen.com. To join the Blizzard Fan Club, log on to

www.blizzardfanclub.com. The DQ site for kids 13 and younger is

www.thedqcentral.com.

Source;  CNW