Monday, September 24, 2007: Holiday Inn Express Hotels support ABC CANADA and help Canadians 'Stay Smart'
Hotel partners with literacy organization to develop programs and keep kids smart on the road
TORONTO, Sept. 24 /CNW/ - Four out of 10 adult Canadians face literacy
challenges. That's more than nine million people nationwide who could benefit
from acquiring increased literacy skills. Today, Holiday Inn Express(R) hotels
lends its corporate support to the literacy cause by announcing its
partnership with ABC CANADA Literacy Foundation, the national charity
committed to raising awareness about family, adult and workplace literacy to
the general public and the corporate sector. This partnership will help ABC
CANADA continue to develop and execute national literacy awareness programs,
provide support to local literacy groups and conduct research to further the
development of a fully literate Canadian population.
As the official hotel of ABC CANADA Literacy Foundation, Holiday Inn
Express hotels are providing accommodation and a financial contribution in
support of the organization's nationwide activities. "We're most grateful to
Holiday Inn Express hotels for their generous donation which provides great
support to our many public-awareness initiatives," says Margaret Eaton,
president, ABC CANADA.
In addition, Holiday Inn Express hotels announce the launch of an
in-hotel Stay Smart(R) on the Road Literacy Bookmark. The bookmark, with
content developed by both organizations, will be given to families when they
arrive at the hotel and will contain helpful tips about how to "Stay Smart(R)"
while on the road. "Holiday Inn Express hotels are committed to supporting the
need for literacy programs in Canada," says Christine Boon, Director, Brand
Marketing-Canada for InterContinental Hotels Group. "This partnership with ABC
CANADA makes sense to us. Helping people stay smart is what Holiday Inn
Express is all about and with our free Express Start(R) breakfast bar, free
high speed Internet access, 'kids stay free' promise and cross-country reach,
Holiday Inn Express hotels are the right choice for smart travelers this
year."
Studies show that literacy skills are like muscles - they are
strengthened and maintained through regular use. The literacy bookmark will
give families helpful tips for fun learning throughout their vacation.
"Learning happens anywhere and any time - even when travelling," adds Eaton.
"There are many fun things a family can do together that enrich their vacation
experience and help build literacy skills along the way."
About ABC CANADA
ABC CANADA Literacy Foundation is the national charity committed to
promoting family, adult and workplace literacy to the general public and to
the private sector. ABC CANADA's focus is on public awareness programs,
providing promotional support to local literacy groups, and conducting
research to further the development of a fully literate Canadian population.
www.abc-canada.org
Source; CNW
